Health care is provided in multiple and variegated ways in Italy, so the patient’s access to the drug is almost never straightforward and obstacle-free. This also limits the possibility for companies to effectively vehicle the product’s Value Story.
Understanding what the actual Patient Journey is for a given illness, identifying the physical, logical and emotional constraints that hinder full and quick access to the drug, can make the difference between up take and competitive advantage.
Using an innovative approach, we verify the actual journey made by the patient in the health system identifying the critical points which generate economic losses and emotional and psychological blocks which can affect the patient. We design, develop and facilitate the implementation of public-private partnership projects untying the identified knots with a transparent and effective win-win logic.